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Apex Plumbing Co. · SEO brief
Apex Plumbing Co. - Search performance brief
Mar 28-Apr 24, 2026 compared with Feb 28-Mar 27, 2026
Clicks
21.9K
+19.3%18.3K prior
Impressions
619.3K
+10.6%559.9K prior
CTR
3.5%
+0.3 pp3.3% prior
Avg. position
7.7
+0.58.2 prior
Executive summary
Apex Plumbing Co. improved organic search performance over Mar 28-Apr 24, 2026, led by emergency plumber near me. The highest-leverage next move is to improve click capture around high-impression terms. Keep an eye on drain cleaning cost, where the report shows softer clicks or position movement compared with the prior period.
Recommended next actions
Refresh high-impression page titles
Rewrite titles and meta descriptions on rows with strong impressions, low CTR, and positions 4-12.
Expand the pages already close to winning
Add concise FAQ and service proof sections to pages ranking on page one but not yet earning enough clicks.
Investigate declining query clusters
Review pages attached to the biggest click drops before the next reporting cycle.
Prepare a client-facing next-month plan
Group work into title updates, content refreshes, and internal linking improvements.
emergency plumber near me
+48% clicks, position improved +1.6, 56.6K impressions
plumbing inspection checklist
+34% clicks, position improved +1.1, 58.7K impressions
water heater repair
+22% clicks, position improved +0.8, 45.4K impressions
/emergency-plumber
+31% clicks, position improved +1.4, 81.9K impressions
drain cleaning cost
-17% clicks, position slipped -1.5, 33.6K impressions
pipe relining service
-11% clicks, position slipped -1.5, 18.4K impressions
/drain-cleaning
-15% clicks, position slipped -1.9, 55.2K impressions
Top queries
| Query | Clicks | Pos. | CTR |
|---|---|---|---|
| emergency plumber near me | +48% | 5.2 | 5.8% |
| plumbing inspection checklist | +34% | 8.1 | 3.1% |
| water heater repair | +22% | 6.6 | 4.8% |
| commercial plumber | +13% | 7.8 | 1.1% |
| same day plumber | +9% | 7.1 | 1.5% |
Top pages
| Page | Clicks | Pos. | CTR |
|---|---|---|---|
| /emergency-plumber | +31% | 4.8 | 6.2% |
| /pricing-guide | +16% | 8.3 | 2.7% |
| /water-heater-repair | +14% | 6.9 | 4.3% |
| /commercial-plumbing | +5% | 9.1 | 1.2% |
| /drain-cleaning | -15% | 11.4 | 2.2% |